9 Marketing Metrics
1. You see a beautiful girl at a party. You face her and say: ‘I am very rich. Will you marry me?’ – That is Direct Marketing
2. You’re at a party with a group of friends and see a beautiful girl. A friend of your goes up to her and pointing at you says: ‘ He’s very rich. ‘You gotta marry him!’ –That is Advertising
3. You see a beautiful girl at a party. You face her and get her phone number. The day after, you call and say: ‘ Hi, I am very rich. Will you marry me?’ – That is Telemarketing
4. You’re at a party and see beautiful girl. You get up and straighten your tie, you face her and offer her a drink, you open the door for her, pick up her bag after she drops it, then say: ‘By the way, I am very rich. Will you marry me?’ – That is Public Relations
5. You’re at a party and see beautiful girl. She comes to you and says: ‘You are very rich! Will you marry me?’ – That is Brand Recognition
6. You see a beautiful girl at a party. You face her and say: ‘I am very rich. Will you marry me!’ She gives you a big solid slap on your face. – That is Customer Feedback
7. You see a beautiful girl at a party. You go up to her and say: ‘I am very rich. Will you marry me!’ And she introduces you to her husband. – That is Demand and Supply Gap
8. You see a beautiful girl at a party. You go up to her and before you say anything, another one comes and tell her: ‘I am rich. Will you marry me?’ and she goes with him – That is competition tapping into your market share.
9. You see a gorgeous girl at a party. You go up to her and before you say: ‘I am rich, will you marry me!’ your wife arrives. – That is restriction for entering new markets.
